LiquidHub to Enhance Design-Thinking Capabilities with Electronic Ink Acquisition to Strengthen Human-Centered Research Expertise
LiquidHub to Enhance Design-Thinking Capabilities with Electronic Ink
Acquisition to Strengthen Human-Centered Research Expertise
PHILADELPHIA – August 12, 2016 – LiquidHub, a customer engagement company, today announced the acquisition of Electronic Ink, a human-centered design consultancy, with a client roster that includes such brand names as Penske, Morgan Stanley, Johnson & Johnson, and Ford Motor Company. With the addition of Electronic Ink, LiquidHub brings expanded design-thinking resources under one roof to deliver compelling customer experiences faster and at greater scale.
“Companies who enjoy the most successful business transformation solutions are those who go beyond examining customer preferences or patterns of behavior; they dig deeper to understand customers as people and study how they interact with technology,” said Jonathan Brassington, CEO of LiquidHub. “The addition of Electronic Ink’s research expertise will bring insights of human context to all aspects of our clients’ businesses. Having worked on assignments over the years with their talented team, I am thrilled to welcome them to our organization.”
Electronic Ink will strengthen LiquidHub’s digital marketing and creative capabilities, adding focused research on the human effect of technology on people. Their design skills allow them to create impactful visualizations that enable clients to easily understand the output of that research for greater ideation and solution development. Electronic Ink’s core competencies complement and integrate nicely with LiquidHub’s structured innovation solutions and customer engagement capabilities, providing even deeper insight into the human experience.
“Design that is rooted in human insight is foundational for success in today’s digitally-driven economy,” said Harold Hambrose, founder and CEO of Electronic Ink. “That foundation must be grounded in understanding the human effect on technology across the consumer ecosystem, including operations. That’s what we uniquely bring to LiquidHub and that’s what is so exciting – our ability to build on the already outstanding talents of a leader in the customer engagement space. The opportunities for our employees and clients on both sides are tremendous. I am thrilled to be joining the team.”
“I am proud of the groundbreaking work Electronic Ink has created and the reputation we have established over the course of our more than 25 years in the design industry,” said Joe Weiss, chairman of Electronic Ink. “I know this next chapter will be equally successful as we join forces with another industry leader dedicated to raising the bar on innovation and delivering human-centered solutions that help businesses become brand leaders.”
About Electronic Ink
Electronic Ink is a research and design consultancy dedicated to improving the effectiveness of human capital and bringing insight to the way people interact with technology, environments and one another. We improve the design and usability of business processes, the software that supports these processes, and customer and employee experiences for Fortune 500 clients around the world. Connect with us on Twitter and LinkedIn.
LiquidHub is a customer engagement company that partners with businesses to improve customer experience and drive growth. Headquartered in Philadelphia, with operations in North America, Asia, and Europe, we serve companies globally, helping them solve their most complex challenges through design expertise and technology innovation. Our customer successes are the result of a culture rooted in thought leadership and delivery excellence. For more information about LiquidHub, please visit www.liquidhub.com or follow us on Twitter or LinkedIn.