Links 6/3/2014: SAP opens Sapphire user conference; Safeguard-backed MediaMath raises $73.5 million

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SAP relents, will provide new UI technology at no extra charge (PC World)

SAP Speeds Finance Tools to Bolster Hana’s Appeal Against Oracle (Bloomberg)

SAP: Put a little more HANA in your Red Hat (InfoWorld)

MediaMath Raises Huge $73.5 Million Series C Round (Ad Age)
New investors Spring Lake Equity Partners and Akamai Technologies, Inc. join existing investors Safeguard Scientifics, Catalyst Investors, and Observatory Capital. The company debt facility was led and syndicated through Silicon Valley Bank.

In April, Safeguard reported having invested $18.5 million to date in MediaMath for a
23% interest.

Labeled the “fastest growing SaaS company ever,” Zenifits raises a $66M Series B just five months post-Series A (PandoDaily)

Offerpop turns your tweets & Facebook posts into ads — & it just got $15M (VentureBeat)
Edison Ventures leads round in New York firm.

AT&T U-verse Strategy Eyed Amid DirecTV Deal
(Investor's Business Daily)

Comcast serves up public-private SMB wireless service (ZDNet)

DuckDuckGo to be included as built-in option in Safari on iOS & OS X (Business Wire)

Apple Partners With Epic, Mayo Clinic For HealthKit (Information Week)