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Publicis, which already owns a number of heathcare communications assets in the area, today announced it was acquiring Horsham-based Verilogue (pdf), a healthcare analytics firm specializing in analyzing patient-physician communications.
By using technology to (confidentially and with patient approval) track and analyze patient-provider interactions, Verilogue may provide insights that can help improve healthcare communications and training.
Founded in 2006, Verilogue will maintain its current headquarters and 31 employees, the company said. It will continue to be run by co-founder and current CEO Jeff Kozloff.
Lead investor Edison Ventures will exit. Terms were not disclosed.
Publicis Health brands with a presence in the Phildelphia area include Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health, Razorfish Healthware, Publicis Health Media, and Publicis Touchpoint Solutions. Another Publicis company, Princeton-based Rosetta, also has a sizeable healthcare practice.