directed by Lewis & Clark College student Remy Neymarc, 21, was selected. The final spot was then shot at Poptent Productions, a division of Poptent.
Poptent's website also shows some outtakes and behind the scenes activity from the shoot. Poptent was founded in 2007 and received $6.8 million led by MK Capital in late 2010. Although it has a considerable presence in Conshohocken, its headquarters is now in San Clemente, CA according to its website.
Poptent joins Red Tettemer & Partners, with its ad for Century 21, as Philadelphia agencies producing ads for the 2012 Super Bowl.