icueTV, the Cherry Hill-based provider of an interactive apps platform for cable tv, will team up with Groupon today to demo an interactive app which TV viewers can use for Groupon, the Chicago Tribune reports.
The application will enable viewers to subscribe to Groupon using their remote controls. The Tribune story says the demo will not show a user being able to sign up directly through the TV for an actual voucher, "but icueTV technology does encompass this kind of functionality". No word yet on whether this is only a demo, or if Groupon and icueTV have specific plans to roll this out.
icueTV made a lot of noise at the Cable Show two years ago, as I reported then, but has been almost invisible (publicly, at least) since then. A variety of factors, some technical and some marketing related, have slowed the adoption of interactive apps.