Dell Boomi’s Salesforce Integration Delivers Critical Visibility and Collaboration for Dell Technologies

Business Wire
Dell Boomi’s Salesforce Integration Delivers Critical Visibility and Collaboration for Dell Technologies
September 28, 2016 10:00 AM Eastern Daylight Time
ROUND ROCK, Texas--(BUSINESS WIRE)--Dell Boomi today announced its data and application integration technology is supplying critical interoperability between the Salesforce Sales Cloud CRM instances that were in place at Dell and EMC before the historic merger. By using Dell Boomi’s market-leading AtomSphere integration platform as a service (iPaaS) to unify the disparate Salesforce systems, Dell Technologies has achieved vital visibility and collaboration to drive immediate business impact in such areas as cross-sell of complementary Dell and EMC products, revenue forecasting, sales pipeline management and supply chain planning.

“Boomi’s lightweight footprint and ease of use made development very straightforward work. It’s an extremely agile, cost-effective and robust platform that in this case addresses a critical high-priority need.”
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When the Dell EMC transaction was announced, sales force readiness and revenue forecasting were identified as critical considerations for a seamless transition on day one and beyond. Bridging the gap between the dual Salesforce systems became a priority to avoid the error-prone inefficiencies of sales reps, account managers and finance professionals manually reconciling and reporting on data from disconnected systems. The Dell Boomi iPaaS platform, connecting any combination of cloud and on-premises applications without the burden of installing and maintaining integration software or appliances, was the ideal choice to integrate the Dell and EMC Salesforce instances.

Collaborating with EMC IT and end-users from both Dell and EMC, Dell’s IT team completed development and testing work in only a few weeks, after reconciling disparate business rules and processes at the two companies. Launched into production when the merger finalized, Dell Boomi’s real-time, bi-directional integration has enabled visibility and collaboration across the unified Dell Technologies global sales team, comprised of more than 40,000 sales professionals. Sales team members have a single view of more than 50,000 open opportunities across the newly combined company to pursue cross-sell synergies across complementary server, storage, virtualization and PC technologies in the combined portfolio. The sales team can also easily identify competing “hot spot” products to avoid potential opportunity and pipeline conflicts.

At the executive and planning levels, Dell Boomi’s integration enables insight and control for revenue forecasting, pipeline management and supply chain planning without the delay and cost of manually exporting data from standalone Salesforce systems. As a result, Dell Technologies has the comprehensive, real-time visibility needed to accurately forecast revenue, better manage the sales team, ensure optimal inventory of components and react quickly to challenges.

“Dell Boomi plays a crucial role in the Dell-EMC combination by providing our unified team of more than 40,000 sales reps with visibility and collaboration from day one,” said Chris McNabb, CEO of Dell Boomi. “By using Boomi to integrate separate Salesforce Sales Cloud applications at both Dell and EMC, Dell Technologies is poised for rapid time to value and business impact from the start.”

McNabb said he anticipated that Dell Boomi would play a key role across the newly combined Dell Technologies landscape, offering a broad range of proven and flexible solutions for data and application integration, master data management (MDM) and API management. Dell has utilized its Boomi platform for about a half-dozen previous internal integration projects, including connecting Microsoft Azure Active Directory to a third-party fulfillment system to automate licensing order processes. EMC was a Boomi user itself, relying on Boomi for integration between Salesforce and an Aprimo marketing tool.

“Dell Boomi is immensely valuable for a large enterprise to do any-to-any integrations across either cloud or on-premises systems,” McNabb continued. “That a small development team could accomplish this initial Salesforce integration in only a few weeks illustrates the time to value and ease of use that has made Dell Boomi a leader in the integration platform as a service market.”

Kate Parsons, business owner and IT integration lead for the project, said Dell Boomi was the ideal choice for the Salesforce integration project. “Boomi came through in flying colors to get our salesmakers collaborating on day one,” said Parsons. “Boomi’s lightweight footprint and ease of use made development very straightforward work. It’s an extremely agile, cost-effective and robust platform that in this case addresses a critical high-priority need.”

About Dell Boomi

Dell Boomi delivers the first and only multi-purpose PaaS for AtomSphere integration Platform as a Service (iPaaS), Master Data Management (MDM) and API Management, and enables customers to integrate any combination of cloud and on-premises applications without software, appliances or coding. Organizations of all sizes, from growing mid-market companies to very large enterprises, enjoy rapid time to value as a result of drastically reduced implementation times and substantial cost savings over traditional integration, MDM, and API management solutions. Visit for more information.

About Dell Technologies

Dell Technologies is a unique family of businesses that provides the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information. The company services customers of all sizes across 180 countries – ranging from 98% of the Fortune 500 to individual consumers – with the industry’s most comprehensive and innovative portfolio from the edge to the core to the cloud. Visit for more information.

© Dell, EMC, Dell Boomi, and Dell Technologies are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

Facebook at Work will launch on October 10 in London (TechCrunch)

Google announces slew of search ads and Analytics updates at SMX East (SearchEngineLand)

Drama builds for vote on FCC set-top box rules (USA Today)

Links 9/28: Harmonic latest to strike warrant agreement with Comcast; SAP buys IoT startup Plat.One

Commvault Celebrates 20 Years in NJ and 10 Years as a Public Company

Esther Surden

Publisher & Editor,

On Thursday, Commvault officials and 30 software developers rang the closing bell at the NASDAQ stock market. | Chiristopher Galluzzo

Commvault, the  tech company that built its headquarters on 55 acres in the former Ft. Monmouth area of Tinton Falls, threw itself a party Sept. 23 to celebrate the company’s 20th anniversary and its 10th anniversary as a public company.

Similar celebrations took place at Commvault offices throughout the world.

Employees poured into the company’s atrium to hear a proclamation from Gerald M. Turning, mayor of Tinton Falls, and some words about the occasion from Commvault Chairman, President and CEO N. Robert Hammer and COO Alan G. Bunte.

Commvault employs about 2,600 people in Tinton Falls and around the world. Officials told that the company is the largest software employer in New Jersey, aside from Verizon.

Among other accomplishments, the mayor’s proclamation mentioned the company’s relationship with High Technology High School (Lincroft), which includes scholarships, internships and mentoring to help develop the next generation of software engineers.

In his remarks, Hammer noted that most tech companies aren’t around after 20 years. “That we are is a testament to a good clear vision of the startup focusing on data.”  Bunte reflected that 20 years ago, the company had roughly $600,000 in the bank. “That would cover one and a half payrolls” today, he told the assembled group.

Although the market for data management has changed significantly over the course of the company’s history, Bunte said, “One thing has stayed the same. People still have a hard time finding their data, getting their data, recovering their data, etcetera. It’s been an interesting ride.”

During the event, asked Hammer where he sees the company going in the next five years. “We have a good solid foundation for growth,” he told us. “We are a data information management company, and our core business is around the management of data.

“Then we are extending that out to data creation, business process automation and analytics. In the future, we will be extending into software-defined storage and process-automation analytics. And with what we will do with our core [business], we can significantly grow the company over the next five years.”

Bunte added that his biggest challenge in the next five years will be to keep innovation going. “Size is the enemy of innovation. My job will be to keep the innovative culture and spirit and passion within the company as we continue to grow both in terms of revenue and in terms of customers.”

Commvault has a very employee-oriented culture, he said. “We do things only in the interest of customers, so we try to keep that presence pertinent. Then we are continually innovating, not just product and technology, but processes and ideas on how to run the company.” Trying to keep the pace of innovation going over the next five years will continue to challenge the company, he said, but Commvault is up to the challenge.

Asked if the company has enough space at its headquarters to accommodate the planned growth, Hammer noted that there wasn’t enough space in the building, but that there is enough space on the 55-acre campus.

 “We’re not moving. When we built this campus, we built it to triple the size [of our company] on this property.”

Esther Surden is Publisher and Editor of NJTechWeekly, and a contributor to Philly Tech News. This article originally appeared in NJTechWeekly, and is republished here with her permission.

Links 9/27: NBCU's Burke opens up on range of subjects; SAP's Altiscale acquisition official

Salesforce in a gambling mode; if not Twitter it will soon be something else

Tom Paine

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As Salesforce (CRM) is <a href=""> evidently pondering a possible bid for Twitter</a>, one wonders where its share price has been over the past year (see chart).

Its 52 week range has been $52.60 - $84.48, though that's been up and down - not really growth, and it currently sits at $70.39 as of Friday's close. CRM's market cap has seemingly been stuck in the $50-55 billion range (until its recent drop). It was down almost 6% on word of its Twitter interest Friday. Market cap is important not only
because it reflects aggregate shareholder value, but because its the relative currency used to make acquisitions.

Factors that have influenced the stagnation of CRM shares include an ongoing correction of SaaS valuations, Salesforce customer and partner pipeline surveys by analysts showing hints of weakness in demand, and the potential dilutve effects and integration issues around Salesforce's rapid M&A expansion, which has led some to question its organic growth potential. Salesforce had beaten off the bears until its last earnings report at the end of August, when it barely met estimates and fell on weak future guidance. The revelation that Benioff aggressively pursued LinkedIn prior to the latter linking up with Microsoft, although making strategic sense at some price, further worried some investors.

With Salesforce's current market value under $50 million, buying Twitter could cost it up to half that amount or more. That's a risky strategy given an integration that would be trickier than for LinkedIn, unless someone at Salesforce thinks they've found the secret sauce in terms of leveraging Twitter data (they've been working with it).

I've had the sense from some of Benioff's comments and actions over the past year or so that he wants to do something really big to transform Salesforce and the enterprise SaaS business, that he's not happy standing pat. He's a bright guy who's been successful to this point, so I'm not going to quibble much with his judgment, but he's in a risk-taking mode and if Twitter doesn't happen something else eventually will.

Links 9/26: InstaMed gets $50M investment; FreshDirect raises $189 million, Blue Apron said to be in IPO talks

PTC Announces Availability of Its ThingWorx Internet of Things Platform Running on SAP HANA®; Joins SAP® PartnerEdge® Program

PTC Announces Availability of Its ThingWorx Internet of Things Platform Running on SAP HANA®; Joins SAP® PartnerEdge® Program
ThingWorx Now Available; Delivers Comprehensive IoT Capabilities to Customers

September 22, 2016 02:15 PM Eastern Daylight Time
NEEDHAM, Mass.--(BUSINESS WIRE)--PTC (NASDAQ: PTC) today announced that it has joined the SAP® PartnerEdge® program as a partner that designs, develops and builds software integrated with SAP solutions. Through its participation in the program, PTC is now announcing the availability of its ThingWorx® Internet of Things (IoT) platform running on the SAP HANA® platform. The solution provides customers with essential IoT application development and analytics capabilities as well as innovative augmented reality functionality, powered by Vuforia®. PTC recently launched ThingWorx on the SAP App Center, where it will be marketed toward SAP customers and partners.

“How Smart, Connected Products are Transforming Companies”
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As an SAP partner, PTC made ThingWorx available using tools and resources available from the web site.

“Joining the SAP PartnerEdge program provides PTC with another highly regarded channel for distributing the ThingWorx platform,” said Jim Heppelmann, president and CEO, PTC. “By working with SAP, we are able to extend our leading IoT capabilities to a larger network of customers and partners, further enabling IoT innovation.”

ThingWorx, the centerpiece of PTC’s IoT technology portfolio, is comprised of a rapid application development platform, connectivity, machine learning anomaly detection, industrial connectivity, and augmented reality. These capabilities combine to deliver a comprehensive IoT technology stack that enables companies to securely connect assets, quickly create applications, and innovate new ways to capture and deliver value.

As an SAP partner in SAP PartnerEdge, PTC is empowered to build, market, and sell software apps on top of market-leading technology platforms such as SAP HANA Cloud Platform. The program provides the enablement tools, benefits, and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simplified framework under a single, global contract.

PTC is participating at SAP TechEd® 2016, held from September 19-23 in Las Vegas. At SAP TechEd, PTC and ThingWorx partner EPAM are demonstrating how IoT and augmented reality automate service for customers running SAP solutions by connecting real-time product data into their business processes.

Additional Resources

ThingWorx Internet of Things Platform
Harvard Business Review: “How Smart, Connected Products are Transforming Companies,” authors PTC CEO Jim Heppelmann and Harvard Professor Michael Porter
PTC has the most robust Internet of Things technology in the world. In 1986 we revolutionized digital 3D design. Now our leading IoT and AR platform and field-proven solutions bring together the physical and digital worlds to reinvent the way companies create, operate, and service products. With PTC technology, global manufacturers and an ecosystem of partners and developers can capitalize on the promise of the IoT today and drive the future of innovation. @PTC Blogs

PTC, ThingWorx, Vuforia, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

SAP, SAP HANA, PartnerEdge, TechEd and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices.

All other product and service names mentioned are the trademarks of their respective companies.

Sunday highlights: Vanguard - Shift to index investing only in ‘early inning'; Will Oracle IaaS lure IT shops from public cloud leaders?

Saturday highlights: Teva teams with Intel on tech for Huntington's disease; Different opinions on Salesforce / Twitter talk

Links 6/23: Twitter on the block; Barclays on InterDigital: IoT goal conservative